Le printemps arrive, les journées s’allongent et l’envie de partager un bon moment en terrasse se fait sentir. À la Brasserie Mira, nous avons voulu accompagner ce retour du soleil avec une nouveauté pleine de fraîcheur : la Bloom IPA.
C’est toujours un immense plaisir de retrouver cette période où la bière se partage au rythme de la musique, des rencontres et des moments passés dehors. Après l’hiver, nous avons plus que jamais envie de lever nos verres avec vous et de retrouver nos partenaires sur les plus beaux rendez-vous de la saison.
Pour donner vie à notre nouveau produit, la Bloom IPA, nous voulions une étiquette qui reflète parfaitement son identité : exotique, colorée et pleine de fraîcheur. Un design capable d’attirer l’œil tout en restant fidèle à l’univers visuel de la Brasserie Mira.
Pour ce projet, notre alternante Loah s’est occupée de tout le design de l’étiquette, de l’idée initiale jusqu’à la version finale que vous retrouvez aujourd’hui sur la bouteille.
Quels sont les avantages de la bière en canette ?
Longtemps boudée par les amateurs de bière artisanale, la canette revient aujourd’hui sur le devant de la scène. Moderne, pratique et performante, elle séduit de plus en plus de brasseurs… et de consommateurs. Pourtant, ses atouts restent encore méconnus. Alors, pourquoi choisir une bière en canette ? Voici quelques bonnes raisons de lui donner sa chance
Une protection optimale contre la lumière
Contrairement aux bouteilles en verre, la canette est totalement opaque. Elle bloque efficacement les rayons lumineux, notamment les infrarouges, responsables de l’altération des arômes. Résultat : la bière conserve mieux ses qualités gustatives, sans risque de “goût de lumière”.
Une meilleure conservation
L’aluminium offre une excellente barrière contre l’air et la lumière. Cela permet de limiter l’oxydation, un ennemi bien connu de la bière. Grâce à cette protection, les saveurs restent plus fraîches et plus fidèles au travail du brasseur.
Un format pratique au quotidien
Légère, incassable et facile à transporter, la canette est idéale pour de nombreuses occasions : pique-nique, festivals, voyages… Elle refroidit également plus rapidement qu’une bouteille, ce qui est un vrai plus quand on a soif !
Un design moderne et attractif
La canette offre une surface parfaite pour laisser libre cours à la créativité. Les brasseries artisanales en profitent pour proposer des visuels originaux, colorés et souvent très artistiques. Un vrai objet de plaisir, autant pour les yeux que pour les papilles.
En résumé
La canette n’est plus un simple contenant : c’est un véritable allié pour la qualité et l’expérience de dégustation. Plus protectrice, plus pratique et plus créative, elle mérite largement sa place dans le monde de la bière artisanale.
Alors, la prochaine fois que vous hésiterez… pourquoi ne pas opter pour une canette ?
Need 12
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simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of « de Finibus Bonorum et Malorum » (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, « Lorem ipsum dolor sit amet.. », comes from a line in section 1.10.32.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from « de Finibus Bonorum et Malorum » by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.