mira

It is an association of two local producers, the Larrère farms producing vegetables in Liposthey in the Landes and the Mira Brewery in the Bassin d’ Arcachon. A joint project in which everyone brings his know – how, where the objective is to create a well balanced beer with round and spiced flavours. With our community : For the first time, the Mira Brewery solicited its community on social media by organising a vote between two choices of labels for the bottle. The brewery also organised workshops, where over 100 participants could, in collaboration with our brewmaster, select the spices and ingredients of the recipe. The brewery was able to strengthen its bonds with its community and turn it into a true actor in the Mira adventure.